Bienestar’s Promotores are Bienestar residents who participate in ongoing leadership development training and apply that training to provide services and advocacy to their community. At any given time, Bienestar typically has 10 to 12 Promotores, one representing each property.
Through annual home visits (pláticas) and the resident hotline, Promotores provide information and make referrals to everything from food assistance, ESL classes, and health services during the COVID-19 pandemic. Promotores act as a bridge, helping us to effectively reach, respond, and provide services to the community based on need.
The Promotores are also leaders and vocal advocates who speak out on issues that affect their family, neighbors, and community. They have testified before government leaders and held community events to address issues such as immigrant rights and affordable housing.
Hilda Pérez
Originally from Michoacán, Hilda Pérez, and her family settled in Oregon. However, once they arrived in Oregon, it was difficult to find housing they could afford. Fortunately, after Hilda’s husband found work on a farm, they were offered a home in one of Bienestar’s properties. Now, Hilda and her husband are on track to someday become homeowners.
As a promotora, contributing to her community gave her a greater sense of self worth and a confidence that is evident to anyone who meets her. She has improved her English and obtained her GED.
Maria de la Luz Niño
Maria was born in the large city of Morelia, in Michoacán, Mexico and came to the United States seeking opportunity.
Her favorite part of being a promotora is las pláticas en casa that she makes to her neighbors in Jose Arciga, visiting them in their homes to get to know them, figure out if they have any needs, and connect them to community resources.
Her dream is to be able to speak English fluently, and step through all the doors of opportunity that would open for her.
Bertha Gomez
Bertha Gomez is originally from Michoacán, Mexico, and came to the United States with her husband and children to chase their own American Dream.
Today they live in Bienestar apartments, where their three children spent much of their childhoods. Bertha’s oldest son, who grew up participating in Bienestar youth programs, recently earned his Bachelor’s Degree from PSU. Bertha couldn’t be prouder.
As a Promotora, she learned to speak up for herself, become more confident, and act as a leader for her community.